Developing or revising a brand position is a delicate blend of strategy and creativity. An overemphasis on a rigid strategy can kill creativity, while unfettered creativity can blow the strategy apart.
The perfect blend utilises design thinking to shape outcomes that are highly creative and bang on strategy. Our aim is to create a brand that is perfectly placed to maximise the market opportunity and positioned for success.
We start with insight
DBMT Group interrogate your market, your competitors and your existing research. We question your brand’s current position, your current strategy and if necessary, we initiate further research to build a detailed situational analysis.
We position and define all aspects of your brand
The interconnectivity of the digital age means brand managers have the opportunity to build brands in collaboration with their customers and consumers.
We don’t just reposition your brand with a new logo and brand manual. We help you shape its future direction across the marketing mix. We take the core brand values and your target market’s brand perceptions and create a messaging hierarchy that translates into a marketing communications plan which will successfully build your brand collaboratively with your target markets.